Email List Management

We provide email list services helping clients utilise what contacts they have and gain more to increase their email campaign readership.

Often when starting out with email marketing clients search all their contacts with a view to compiling a huge list for email campaign use. This can cause problems as often when collecting these contacts details there will be duplicate addresses, out of date emails and more issues that ultimately can do more harm than good.

Issues to be aware of include;

• Permission - Your contacts should have agreed to receive your email marketing.
• Duplicates - Even if someone does want your email, they probably only need it once.
• Out of date addresses - People move jobs, home and departments meaning their contact details often change.
• Generic addresses - sending mail to info@, support@, accounts@ and other generic email addresses can cause issues.

Well Managed Lists

We help clients build and maintain their lists, from companies starting out with email marketing organising their initial contacts, to clients who are already managing effective campaigns. We can help organise your lists and put systems in place to help keep them well structured.

Email subscriber lists can include specific client information enabling you to effectively segment contacts who you would like to receive particular information. We can help you organise and maintain your lists so you can communicate with customers who buy a particular product or have a particular interest.

By ensuring you send relevant emails to interested subscribers who have opted in, you can save money and avoid sending unwanted spam that can risk your reputation.

Unsubscriber Management

It is important to provide email recipients with a link to unsubscribe from future mailings. It is a legal requirement and ensures you do not repeatedly irritate the very people you are trying to sell your product to.

Sometimes clients are upset to see people unsubscribe, but there is little point spending money sending what is perceived as junk mail.

Providing a link a recipient can see will stop future contact can actually ensure they remain on your list. If they can see clearly they can opt out if they choose it is less likely they will become annoyed or report you for spam.