Variable Data Printing

Whilst large scale flyer production ensures your message reaches a wide audience many companies are choosing to optimise their print marketing with targeted direct mail. Our variable data solutions enable businesses to personalise offers for specific recipients, providing more relevant offers and increased return on investment.

We plan, design and implement variable data direct mail campaigns to target our clients customers effectively. Utilising existing data we can enhance printed items making them more appealing to their readers. Where existing customer data is not available we can source this on our clients behalf whether they choose to target businesses or consumers.

Variable data is used more and more frequently and enables businesses to reduce their mass mailings and concentrate on targeting their most profitable contacts.

Targeted Mailing

Using existing or sourced data, our clients specifically market their offers to individuals and businesses most likely to require their services. We can further target the campaigns by using this data to ensure the recipient receives a given message.

Dependent on the data available your printed items can be tailored for each individual. You could have one version for men and one for women, where for example a clothes shop could send men's or women's clothes offers as part of the same mail campaign.

If the data contained details of the recipients age, suitable products could be promoted avoiding sending irrelevant offers. Mailings can be targeted dependent on previous purchase information, encouraging customers to upgrade, try alternative products and re order.

Variable data provides a powerful opportunity for increasing customer engagement and loyalty. If you feel it could be of benefit to your business contact us to see how we can utilise your existing data or provide a solution for the future.

Ongoing Mailings 

We help our clients regularly contact customers thought the effective use of variable data printing. Many businesses collect data routinely as part of their ongoing day to day business activity. By using this free data we can follow up contacts you already have helping improve their buying experience, gain feedback or retain customers with targeted offers.

Having planned your ongoing mail campaign we design a mailpiece to suit the agreed budget. You will have a clear cost per item helping you manage and budget for ongoing marketing. Weekly, monthly or as you require you send us, or provide access to your most recent data. Once in place, we produce your printed items and mail on your behalf meaning you can relax in the knowledge your customers and leads are being followed up with a bespoke item personalised and mailed to them.

Clients using our repeat mailing services find it a hassle free way to send vouchers encouraging repeat business, renewal reminders or simply targeted direct mail.

 

 

When building websites for clients we can often build facilities for effective data capture. This data can then be used across the marketing channels for ongoing print mailings, direct mail and email marketing.