Website Analytics and Reports
We provide full website analytics as standard for all the websites we design, build and maintain using the popular Google Analytics system.
This web service provides a wealth of information that can help you develop your website and business through powerful insights into the habits of your website visitors.
You can choose to receive regular updates or login to the system yourself to delve deeper into the available data. We are always on hand to offer tips and help you understand the reports and filter options.
For many companies Google Analytics provides more than enough detail to make informed decisions based on your web visitors.
Advanced Analytics
As part of our Website Management packages we use a range of other tools to monitor site performance and can providing you with a wealth of knowledge. Often we can identify opportunities that may have been hard to distinguish while running your busy business.
PPC Analytics
When embarking on paid search campaigns effective analytics are essential to ensure your advertising spend is well placed and you are not wasting your valuable budget.
Not only are we able to track which keywords and campaigns are bringing traffic to your site but we can also provide you valuable data detailing which campaigns and searches result in visitors calling your phone lines.
Search Engine Position Tracking
We provide clients with reports giving an accurate indication to the position of your website in the popular search engines, Google, Yahoo and Bing.
We monitor the position of your site over time for a range of keywords, usually as part of an ongoing SEO campaign. You are able to see the benefit of changes made to your site and these reports are valued by clients looking for an indication of SEO campaign success.
Bespoke Analytics
When building sites we can implement many features that enable you to learn from your online investment. For example, we can enable you see at a glance which products are most commonly searched for on your site, helping you focus pricing and content to improve sales.
We can set up reports from which lost business opportunities can be seen. Are your site visitors getting lost before they find the item they are looking for?