Link Building

An important part of a successful search engine optimisation is a process called link building. Along side effective optimisation, link building adds value to a website helping gain better rankings in the search results.

As Google and the other search engines crawl the web, they find and follow links to and from websites across the world. They use these links to find new sites and content to add to their index and also use the information to provide more accurate results for their users.

How links help you site gain better rankings.

The Search Engines use links as an important ranking factor and gage a websites popularity by the number of other pages linking to it. By increasing the number of websites linking to you, you appear more important and are therefore more likely to appear higher in the search results pages.

Link Quality

While websites benefit from increased links, the quality of the link can be more important. One good quality authoritative link can be much more valuable than many of a lower quality. As the search engines build a picture of the web, they can see which sites are most influential and apply this data to their search results.

The main aim of a search engine such as Google is to provide quality search results for their users. For this reason they value good quality websites and are less favourable to websites that appear as spam. Gaining links to your website from poor quality sites can actually be detrimental to your ranking and therefore it is worth being cautious if you are offered hundreds or thousands of low cost links.

There are many tactics employed across the web specifically aimed at gaining links. Generating quality news content that other site will want to link to is a widely used method.

Link Building Services

We provide link building services to clients usually as part of an ongoing SEO campaign. There are several methods we use to find and obtain good quality links to benefit your website and we can also help you develop methods for generating links and improving your rankings yourself.

Our link building methods are all managed properly to ensure only quality links are sourced for your site. We can provide reports so you are able to keep track of our progress and check out the quality of the links we obtain on your behalf.