PPC - Pay Per Click

Paid advertising on Google has the advantage of fast results. By paying for your chosen keywords you can ensure your ad is displayed on the first page of Google to people actively searching for your products and services. 

The more you choose to spend the more frequently your advert is displayed, however you need only pay each time a user visits your site. PPC also allows for great control of your advertising budget as campaigns can be paused and adjusted as they run. 

Ads can be set to run only on certain days or in specific geographic regions and the PPC budget can be increased or reduced allowing you enormous control and flexibility. 

As with SEO we can help you choose suitable keywords for a campaign and PPC can enable you to quickly establish which keywords are most profitable. For this reason clients sometimes begin their search marketing with PPC to gain a feel for the potential website traffic that can be gained. Plans can then be made for ongoing SEO work aimed at achieving a free organic listing for profitable competitive keywords.